550 White / Infinity Blue Low Top Sneakers #New Gen tag-teamed with Energy Surge foam

tag-teamed with Energy Surge foam and R

This iteration of our MADE UK 1500 features an inverted color scheme based on our iconic 1300JP model to elevate your look

From cap-toe low-tops to Rockstudded runners

In a culture where you’re only as fresh as your white sneaks and your fit is the perfect conversation starter

Crafted from premium materials

550 White / Infinity Blue Low Top Sneakers #New Gen tag-teamed with Energy Surge foamRe introducing a basketball legend. The return of the 550 pays tribute to the 1989 original that defined a hoops generation. Originally worn by pro ballers in the 80s and 90s, the new 550 is simple, clean and true to its legacy.