The Demi by Paul Mitchell Natural Beige Tone – Ammonia-Free Demi-Permanent Hair Color with Shine & Conditioning Squalane It provides a natural look

It provides a natural look while taming hair

Will it make hair stiff or crunchy

This serum uses Murad's retinol technology

The glossy PVC shell is water-resistant and wipes clean easily

Will it make my hair feel heavy

The Demi by Paul Mitchell Natural Beige Tone – Ammonia-Free Demi-Permanent Hair Color with Shine & Conditioning Squalane It provides a natural lookThe Demi by Paul Mitchell in Natural Beige is a professional ammonia free demi permanent hair color that tones, refreshes, and adds shine and conditioning in one application. The Demi by John Paul Mitchell Systems is a demi permanent hair color that delivers rich color, shine, and deep conditioning without ammonia. Part of a line of over 45 shades including Flash Toners, Muted Metallics, and Clear, this 100% vegan, ammonia free, MEA free, low alcohol