22 Immutable Laws of Marketing by Al Ries & Jack Trout Alexander Graham Bell He is a professor of

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22 Immutable Laws of Marketing by Al Ries & Jack Trout Alexander Graham Bell He is a professor ofTwo world renowned marketing consultants and bestselling authors present the definitive rules of marketing. There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there