GENUG Color:Ink is eponymously named for our

is eponymously named for our Uncle Heshy

Uncle Heshy loved to play the horses at the OTB on Delancey

Either way

it delivers iconic style with all-day comfort

Shop The KEPPE SUN

GENUG Color:Ink is eponymously named for our"Genug iz genug!" Uncle Heshey would declare every day "8pm sharp" ready to close up Shop. When it comes to The LEMTOSH there's no such thing as closing time, so 5th Generation, Zack Moscot, got to work creating its leaner twin. With a silhouette that stays true to the timeless, clean lines of our beloved LEMTOSH, we're absolutely sure you will never get enough of The GENUG! Fun fact: use The ARTHUR CLIP if you want a Clip on. Yes we mean ARTHUR CLIP!