THE ITCH - It’s The Hope That Kills You THE NOTORIOUS BIG Having felt caged in the

Having felt caged in the machine of modern-day society

The concept for The Mirror welcomed a collective atmosphere in which simultaneous experiment could occur – the musicians responded to each other in real time

People feared that a lot of jobs in the entertainment industry and beyond would be replaced by technology

This new sense of vulnerability threads through the album’s ten tracks

Van Hoen assembled a rotating cast of collaborators

THE ITCH - It’s The Hope That Kills You THE NOTORIOUS BIG Having felt caged in theCD Digisleeve with lyric booklet. London alt pop group The Itch release their debut LP on April 10th via Fiction + I OH YOU. On "Its The Hope That Kills You", Simon Tyrie & Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.