COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow Retinal—one of the most efficacious

Retinal—one of the most efficacious forms of vitamin A—is encapsulated in an exclusive delivery system for enhanced stability and targeted delivery deep within skin’s surface

Why it's Different:

Why It Works: You're combining a potent active fluid

89% of subjects showed improvements in redness

This luxuriously balmy

COLOR WOW Color Control Purple Toning + Styling Foam product type_purebrow Retinal—one of the most efficaciousWhy it's WOW Lavender tinted foam neutralizes yellow and brassy tones instantly No mess alternative to purple shampoo (use on wet or dry hair) Never sticky, stiff or crunchy for shiny, bouncy, supple results Fair light color shades (blonde, gray, white, highlights); for all hair types and textures.