Wella Illumina Color 10/53 Lightest Blonde-Mahogany Gold 60ml Sharp & Durable apply generously to damp hair•

apply generously to damp hair• Distribute evenly through mid-lengths and ends• Leave on for 3–5 minutes (longer for more intense repair)• Rinse thoroughly with water• Use regularly for best restoration and strength

control flyaways

First-time color clients looking for a soft

leaving strands soft

sensitive skin also applies

Wella Illumina Color 10/53 Lightest Blonde-Mahogany Gold 60ml Sharp & Durable apply generously to damp hair•Create Beautiful, Dimensional Color with Illumina Color Achieve natural, dimensional hair color with up to 100% gray coverage using Illumina Color. Its unique Microlight Technology lets light penetrate the hair, creating a youthful, radiant glow. Plus, the built in Metal Purifier helps protect hair from potential damage caused by metals during coloring. Features and Benefits Up to 100% Gray Coverage Delivers luminous, natural looking results. Natural